The stars of the PSA World Tour were treated to a special social media workshop, hosted by the PSA Foundation, with an expert panel in New York during the J.P. Morgan Tournament of Champions.
The NBC Studios at the iconic Rockefeller Center provided the backdrop to an insightful day for the players as they learned about different aspects of social media, career transitioning and entrepreneurship.
Charlie Saunders, who is Vice President of Sales Marketing for Olympics at NBC Sports was one of the guest speakers on the day. Saunders was a varsity squash player at Trinity College in the US and now leads the efforts behind the marketing team for the Olympics at NBC Sports.
He spoke to the players about career transitioning, sports marketing and the very interesting world behind broadcasting the prestigious Olympics.
Public Squash’s Alex Wessner and Ryan Wall – who are behind the public glass court in New York – also spoke to the players about how their project started, the future of it and how they are showcasing squash to the public through their use of outdoors courts, as well as entrepreneurship and creating a non-profit company.
Meanwhile, Derek Wiggins enlightened the players with a practical approach to navigate the world of Instagram – which is one of the fastest growing social media mediums out there – and social media economics.
Alongside the guest speakers, the players also discussed at length subjects such as the Hogan Assessment and the use of practical tools which understands people’s strengths, weaknesses and personality.